...from the words on your WEBSITE,
...to the CAPTIONS that accompany your posts,
...and the EMAILS that either sell, or leave your client with even more questions
I BUILT THE BUSINESS OF MY DREAMS BY HARNESSING
THE POWER OF WRITTEN WORD.
I went from getting inquiries that sounded like this:
"Looking for photography quote. 6-8 hrs. No video. Cheapest available package, thx.
name:
To this:
Jessica & Matt
MESSAGE:
Hi Laura! Sean and I are swooning over your photography style and how personable your website is. We love how you seem to effortlessly capture very warm, candid moments and the emotion explodes through your work. Your use of colour and light is also exactly what we're looking for.
We are crossing our fingers HARD that you still have some time available next summer and would be able to be our photographer!
name:
Dominique & Sean
MESSAGE:
and I'll tell you a secret...
it didn't take a fancy custom website OR AN EXPENSIVE COPYWRITER to GET THAT TRANSFORMATION...
IF YOU'VE GOT A PIT IN YOUR STOMACH AT THE THOUGHT THAT
RIGHT NOW
THERE'S A PROSPECTIVE CLIENT LOOKING AT YOUR WEBSITE AND YOU KNOW, DEEP DOWN,
THAT YOU ARE
NOT SHOWING UP
TO THE BEST OF YOUR ABILITY, KEEP READING.
AND MAYBE YOU DIDN'T KNOW...
That it actually takes LONGER to throw stuff at the wall and see what sticks than it does to use a straightforward STRATEGY.
That a better-than-great email can save you REAL TIME.
That you don't need to be naturally gifted with words to have an IMPACT on your customers.
INTRODUCING:
thank you!
message sent!
YOUR STEP-BY-STEP CONTENT CREATION STRATEGY, SIMPLIFIED.
WEB
SOCIAL
INBOX
You've got the best copy in the game and your DREAM client can't slam the buy button fast enough.
That blinking cursor won't taunt you any longer because you've got a clear social strategy that gets authentic engagement.
Emails that save you time AND position you as an expert? Baby, that's the dream, and it's 100% within reach.
YES!
These outcomes are totally within REACH for you and your business, even if you're:
>
>
(why not start STRONG with a killer strategy to level-you-up from the get go!)
JUST STARTING OUT
(you might be inexperienced, but this writing method is SIMPLE to follow, and I'll guide you through every single step.)
A "BAD" WRITER
READY TO LEVEL UP!
I’m a life and business coach for the already motivated (that’s you! Why else would you be here?!)
I dropped out of University to work full time at a law firm. In that little cubicle on the 25th floor, I would start my first business at the age of 21, having no idea how much it would come to matter that I knew how to write (thank you 72% of a degree in English Lit!)
I'M LAURA KELLY
I grew my photography business past my wildest dreams, until I couldn’t help but turn around and share everything I had learned with other business owners in my one-on-one coaching program.
These days, I split my time between recording episodes of my podcast, You Might Not Like It, wrangling my 5 and 6 year olds, and staying caught up on every Real Housewives franchise.
thank you!
message sent!
SPIT IT OUT IS FOR YOU IF:
thank you!
message sent!
The writing on your website sounds the same as everyone else in your industry
You answer the same email, week after week (but sometimes you write it better than others...)
You spend longer than 10 minutes to write a post for your business insta (you've got better things to do!)
You tell yourself you're a "bad writer" and hack your way through every blog post because you think you SHOULD
You're feeling stuck on how to sneak into that
higher priced bracket, or attract that dream client
thank you!
message sent!
• How personal branding can replace traditional selling
• The buyer's journey & follower cycle
WHY YOUR BRAND NEEDS A CLEAR MESSAGE
MODULE 1:
• Simplifying the decision to follow
• Unpacking examples of strong brands
BRAND MESSAGE & COPY
• Positioning a brand as an expert by adding value
• Mapping out the details that a client needs to know
THE 9 POINTS OF COMMUNICATION
• Outside the box content creation simplified
• Setting intentions with your content
CONTENT METHODOLOGY
MODULE 2:
• Tap into clients' fears / desires / motivations
• Connecting your message with a visual form
CONTENT BUILD-OUT
• Sourcing graphic content (& sharing etiquette)
• Massive graphic template collection to help you design content that speaks to your brand message
BRAND AESTHETIC BEYOND A CUTE GRID
• Resisting your inner perfectionist
• Avoiding the classic writing hangups & time-sucks
THE SPIT IT OUT WRITING METHOD
MODULE 3:
• Step-by-step method to efficient writing that sells
• Infusing your content with personal details to build trust
THE BULLET METHOD
• Web design that connects with your ideal client
• Understanding readability and attention span
• How to write captivating headlines, titles, and subject lines
WEBSITE COPY 101
• The power of personality & story-telling
• Stepping into your creative writing mindset
WRITE YOUR WEBSITE COPY
• 5 types of emails you NEED in your client experience
• Creating templates that save you time
EMAIL TEMPLATING 101
• Using the bullet method to write social captions
• Moving past your captioning hangups & mindset blocks
SOCIAL CAPTIONS 101
• What makes a no-brainer follow
• Rethinking highlights as mini-websites
BIO / STORIES / HIGHLIGHTS
MODULE 4:
• Focus less on metrics and more on big picture!
• Prep work for efficient post scheduling
POST SCHEDULING & EMAIL MARKETING
• Keep the momentum going after course completion
• Scheduling your business storefront audits and check-ins
AUDITING YOUR BUSINESS STOREFRONT
YOU CAN BE THE BEST
photographer, cake baker, artist,
interior designer, personal trainer,
virtual assistant, YOU NAME IT
[
]
BUT IF YOU DON'T
KNOW HOW TO:
YOU'LL STILL BE RUNNING ON THAT HAMSTER WHEEL, ASKING YOURSELF HOW TO "LEVEL UP"
TALK ABOUT WHAT YOU DO
SHOW WHAT MAKES YOU UNIQUE
EXPLAIN WHY YOU'RE
THE BEST FIT
THIS
IS HOW YOU LEVEL UP.
THIS is the tool that you’ll carry with you every step of the way on your business journey.
Every time you evolve, every time you pivot towards something new, THIS will be the backbone of your success.
READY TO LEVEL UP!
SHANNA D.
"Wow, I don't even have words right now. I am only about halfway through and I am absolutely blown away!
This works well for me as I have problems getting started because I feel like I can't tackle such a big task and get overwhelmed!
I am in LOVE with the worksheets as I am very hands on and having access to these while working my way through the modules has been key for completing the work and thinking outside the box.
@shandasilva
I have never taken a course and walked away feeling so accomplished!"
YOU HAVE BROKEN THIS COURSE DOWN INTO PERFECT BABY STEPS.
LEARNING TO WRITE FOR YOUR BUSINESS IS THE SKILL YOU CAN MASTER NOW, AND USE FOR THE REST OF YOUR LIFE.
thank you!
message sent!
4
Everything you need for a step by step transformation across your entire business storefront (web, email, and social)
WHAT'S INSIDE:
PROGRAM
MODULES
18
VIDEO
LESSONS
25
SUPPORT
RESOURCES
FACEBOOK COMMUNITY
LIVE GROUP COACHING CALLS
THE BONUS COLLECTION
+ lIFETIME ACCESS TO ALL MATERIALS, LESSONS, AND WORKSHEETS
Ranging from 15 minutes to over an hour -- these video lessons will make everything SUPER clear!
Workbooks, E-Guides, Templates, Ready-To-Use Email Swipes -- there are SO many resources to use at every step.
You are NOT alone! You'll be able to drop questions, get feedback, and share ideas in the Private Facebook Group for members only!
Join us for LIVE Group Coaching Calls every month! This "face to face" support and opportunity for feedback is invaluable to your process.
This bonus collection is designed to fill in any knowledge gaps, so that you have everything you need for a massive transformation to your business!
thank you!
message sent!
ACCESS TO ALL 4 MODULES
WITH 18 VIDEO LESSONS
MEMBERSHIP TO THE PRIVATE FB GROUP
MONTHLY LIVE GROUP COACHING
+40 WORKBOOK PAGES TO TRANSFORM YOUR ENTIRE BUSINESS STOREFRONT
($1,597 VALUE)
($897 VALUE)
($97 VALUE)
($597 VALUE)
thank you!
message sent!
THE COMPLETE KIT OF SUPPORT RESOURCES
Workbooks, E-Guides, Templates, Ready-To-Use Email Swipes -- there are SO many resources to use at every step so you'll never feel alone as you work through the course.
VALUED AT $1,597
KILLER WEBSITE COPY TEMPLATES
Whether you're crafting the perfect info page that drives sales, or the about page that tells your compelling story, this collection of website copy templates will take all the mystery out of a killer website!
VALUED AT $897
CANVA GRAPHIC TEMPLATE COLLECTION
I've poured my heart and soul into creating this collection of graphic templates that you'll actually be EXCITED to use.
The kit includes everything from IG highlight decks, to blog or email headers, branded quotes to authentically share your own voice, feedback graphics, & so much more.
VALUED AT $497
PLUG-N-PLAY EMAIL SCRIPTS
Email marketing welcome sequence, answers to the awkward emails, & more!
VALUED AT $497
THE BONUS COLLECTION THAT'S TOO JUICY FOR JOE GUIDICE...
PLUS, YOU GET:
BIO BUZZ-WORD GENERATOR
When it comes to your bio, you want to get the most bang for your buck in 150 characters or less...!
VALUED AT $97
ideal client profiling workbook
Not your average ideal client study -- this one their targets mindset and emotional state.
VALUED AT $147
40 LESSONS THAT CHANGED MY BUSINESS
Massive value in the form of time savers, mistakes to avoid, and answers to your big business questions.
YOUR GUIDE TO WINNING HEADLINES
Organize your web copy, improve readability on your blog posts, and write tempting subject lines for your emails!
VALUED AT $197
∙GETTING & STAYING ORGANIZED
∙AUTOMATION & SYSTEMS
∙MINDSET FOR GROWTH,
∙CALENDAR & BOUNDARIES, & MORE!
VALUED AT $197
15 SOCIAL PROMPTS FOR REAL ENGAGEMENT
Reusable plug-n-play prompts that will have you opening up and sharing your authentic voice quick!
VALUED AT $247
THE LAURA KELLY CO. PRESETS COLLECTION
Transform the photos from your phone to grow your brand on social!
VALUED AT $147
(AND KEEP IT FOR LIFE!)
GET IT ALL...
$497
One time payment
CURRENTLY CLOSED
pay in full
REGular PRICE:
$397
EARLY REGISTRATION:
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
$217
3 monthly payments
CURRENTLY CLOSED
PAYMENT PLAN
REGular PRICE:
$147
EARLY REGISTRATION:
INCLUDES:
INCLUDES:
PRICES ARE IN CANADIAN DOLLARS.
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
thank you!
message sent!
HAVE I MENTIONED THAT IT'S RISK-FREE?
SPIT IT OUT comes with a 100% guarantee. If you decide that the fit isn't right or you aren't FULLY satisfied, you can cancel without any questions asked within 7 days of your purchase.
This isn't going to be like when Ross and Chandler go to the gym to cancel their membership…
(Actually fun fact, I worked at a gym when I was in high school and they made me go downstairs to the grocery store with a clipboard in my hand and SELL 2-week passes to people while they shopped for eggs and milk.)
I would feel so uncomfortable keeping your money if I knew that the program didn’t live up to your expectations. At any time, without question, simply reach out to the support team within 7 days of your purchase and we’ll take care of your 100% refund.
thank you!
message sent!
CHARICE
I've been struggling with content creation since I started my business.
I've taken other courses, but still feel that the things they talked about were either too general or too
vague/abstract.
I feel relieved and more confident after finishing Module 2!
@CHARICEYAM
I LOVE HOW LAURA TEACHES IT IN A SYSTEMATIC WAY.
DON'T LET CONTENT FATIGUE AFFECT YOUR BUSINESS EVER AGAIN!
The best part is that you can choose your own pace. Crank through it over a week straight (large coffees highly recommended) or pace yourself by spreading it out over the next few weeks or months. Your schedule, your call.
You’ll find a “Course Prep” guide with information on how to spread it out, or crush the content in the fastest way possible.
FAQ
HOW LONG IS THE COURSE?
This course feels like my baby! But I want to make sure you know this is not a 1:1 coaching program. I encourage you to ask questions in the Private Members-Only Facebook Group and during the monthly Group Coaching Calls! I'm here to help you all the way through.
LK, how active is your role as the program leader?
Short answer, no! Much of what we're working on in this course is about writing in a way that appeals to a buyer in order to sell a product / service.
HOWEVER -- if you have a personal brand, a blog, or a desire to improve your delivery and storytelling, you'll fit right in!
Is this only for entrepreneurs?
All modules include multiple video lessons, which range from 30 mins to over an hour in length. I split them up to make the content easier to digest, and easier to pick up even if you're running a tight schedule!
WHAT'S THE FORMAT FOR EACH LESSON?
YES! You have two options: pay in full, or 3 monthly payments of $217.
ARE THERE PAYMENT OPTIONS?
I am SO confident that SPIT IT OUT will change the way you write EVERYTHING for your business that I am offering a risk-free guarantee without any questions asked. Simply reach out to the support team within 7 days and we'll take care of your 100% refund.
WHAT IF THE PROGRAM DOENSN'T WORK FOR ME?
You'll get lifetime access to the course content within 24 hours after purchases, so you can get to work as soon as possible to transform your business!
WILL I GET ACCESS TO all materials immediately? How does this work?
SPIT IT OUT is a great foundational program for you to learn the METHOD behind what it takes to share a powerful message with purpose. When it does come time for you to create your website, what you've perfected here will have you writing it in half the time.
WHAT IF I DON'T EVEN HAVE A WEBSITE YET?
thank you!
message sent!
@chronicletters
I've already dived into Module 1 and holy moly! You are getting me so excited for what's ahead!
to help me transition my copy from hobby blogger to thriving calligrapher.
I'm writing my captions for social posts this week and SIO is already giving me more confidence in writing to sell and steer my ship in the direction I want to go.
Melissa Lehoux, Calligrapher
SPIT IT OUT is exactly what i need
THE SPIT IT OUT WRITING METHOD
HOW IT WORKS:
STEP 1:
Get clarity on all that your business has to say, so you can deliver it across all platforms with ease.
STEP 2:
Create engaging content that drives your message through every vein of your business.
STEP 3:
Master efficient writing. Learn to write in a way that builds connection, offers value, and positions you as the expert.
STEP 4:
Transform every inch of your business "storefront," from your website, to your email templates, and social.
STEP 5:
IMPLEMENT! You now have a killer content strategy that you can use on EVERYTHING in your business for the rest. of. time.
congratulations, you beautiful creative genius!
thank you!
message sent!
THIS PROGRAM WORKS FOR:
thank you!
message sent!
Entrepreneurs who are just starting out and want to kick off their business or personal brand on the right track (let's face it, you want to skip a few steps along the way, too!)
Entrepreneurs who are struggling to stand out amongst the competition, leaving them STUCK wondering if there IS even anything special about what they offer.
Entrepreneurs who, despite buying a pricey website template or sticking to a strict instagram posting schedule, still can't seem to tap into that dream market.
thank you!
message sent!
$497
One time payment
CURRENTLY CLOSED
pay in full
REGular PRICE:
$397
EARLY REGISTRATION:
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
$217
3 monthly payments
CURRENTLY CLOSED
PAYMENT PLAN
REGular PRICE:
$147
EARLY REGISTRATION:
INCLUDES:
INCLUDES:
PRICES ARE IN CANADIAN DOLLARS.
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
thank you!
message sent!
JESSICA O.
Personal Brand, Yoga / Pilates Instructor
THIS IS WHAT IT FEELS LIKE TO GO AFTER YOUR BIG GOALS!
Jessica started sharing her brand message with her audience on Instagram, before she even had a website, or anything to sell!
$497
One time payment
CURRENTLY CLOSED
pay in full
REGular PRICE:
$397
EARLY REGISTRATION:
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
$217
3 monthly payments
CURRENTLY CLOSED
PAYMENT PLAN
REGular PRICE:
$147
EARLY REGISTRATION:
INCLUDES:
INCLUDES:
PRICES ARE IN CANADIAN DOLLARS.
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
thank you!
message sent!
HERE'S THE TRUTH.
YOU CAN KEEP WRITING LIKE YOU ARE NOW.
[you know... writing, then re-writing, scrapping it, starting from scratch...]
YOU ARE ABSOLUTELY FREE TO KEEP EATING THE HOURS IT TAKES EVERY WEEK TO SHOW UP ON SOCIAL MEDIA TO MAKE THAT AUDIENCE GROW.
[been there, done that.]
YOU ARE TOTALLY WELCOME TO KEEP USING A WEBSITE THAT SOUNDS SO SIMILAR TO YOUR DIRECT COMPETITORS.
[we all love the smell of the rain and deliver exceptional customer service, don't we?]
THE WORLD WILL NOT END IF YOU DO THAT.
BUT IF YOU ARE DYING TO CHANGE THAT UP...
IF YOU ARE ITCHING TO GROW...
IT IS TIME TO CHANGE THE WAY YOU CREATE.
thank you!
message sent!
$497
One time payment
CURRENTLY CLOSED
pay in full
REGular PRICE:
$397
EARLY REGISTRATION:
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
$217
3 monthly payments
CURRENTLY CLOSED
PAYMENT PLAN
REGular PRICE:
$147
EARLY REGISTRATION:
INCLUDES:
INCLUDES:
PRICES ARE IN CANADIAN DOLLARS.
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!
(VALUE $1,597)
(VALUE $897)
(VALUE $897)(VALUE $497)
(VALUE $497)
(VALUE $247)
(VALUE $147)
(VALUE $197)
(VALUE $247)
TOTAL VALUE OF $5,375!
> The 4-Module Program
> LIVE Group Coaching Calls
> Web Copy Templates
> Canva Graphic Templates
> Plug-n-play Email Scripts
> Social Prompts
> Ideal Client Profiler
> Guide to Killer Headlines
> Members-Only FB Group
+ MORE!